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Last articlesB.I.T.A. is a winner of the idea for social advertising competition "Child safety in mobile internet"
The competition was initiated three months before by national mobile connection operator "Kyivstar" under the support of All Ukrainian Advertising coalition
The presented at the competition works had to take into account a range of pecularities of the future advertising campaign. There exists such problem as safety of the children in the internet & it has to be sharpen not only before parents but also before the children. That's why the agency had to find a balance among the sharpness of the plot able to alarm an attention of parents & it's accurate presentation that wold not injure the child mentality. Besides the positive focus, the style of presentation of information had to correspond to the social & advertising strategy of "Kyivstar" company.
From the point of jury view the B.I.T.A. Advertising works not only corresponded to the all claims but also differed with a complex approach to the solvation of the given task.
The agency's task for future – realization of the campaign in press & internet
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