News

This year festival performed a serious increase of social-oriented projects among professional ad makers – the share of advertising agencies among the participants increased in 2.5 times. The level of works in all categories of festival had increased accordingly. This year co-organizers of festival were Ukrainian League of social workers, Ukrainian Union of ad makers, magazine "Marketing & advertising". The works were estimated by the authoritative jury under command of All Ukrainian advertising coalition President Irina Kuznetsova. The jury also consisted of the advertising business representatives & creative subdivisions of the leading Ukrainian advertising agencies.
The TVC had been shooted together with production studio BeePlaneFilms on order of the Elena Franchuk foundation "Anti AIDS". Earlier this work has become a winner in a contest of social advertising in a Minsk advertising festival "White quadrate" & had got a finalist diploma in a Contest of creative directors "KAKADU"(Ukraine).