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Advertising campaign of Batik tea: eternal values
In the beginning of October there has been started an advertising campaign of Batik tea on a national TV-channels.
As for the creative of Batik tea TVC it can be assimilated to the social advertising due to the depth of influence on the target audience. The pronounced values in this TVC are family warm, anxiety about relatives, maternal happiness, such values can't be submitted to the time impact. The TVC makes us more clear & kinder but product creates advantageous background for that in the meantime.
Under this campaign a serie was made POS materials.








