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Main → News → B.I.T.A. deepened into the research of Donbass- Liberty matresses. Agency has developed the posititoning, advertising strategy & creative for promotion of such TM
Last articlesB.I.T.A. deepened into the research of Donbass- Liberty matresses. Agency has developed the posititoning, advertising strategy & creative for promotion of such TM
Work kept in close cooperation with a researching agency ARM Technologies
ARM Technologies has kept a serie of focus-groups on research of
consumer's preferences during the purchase of matresses. On the ground of the
above-mentioned results strategic department of BITA has developed a
positioning of TM moreover determined the strategy of promotion in 2009. The
creative materials in the places of sale was also adopted, soon the development
of the product overview will take place.
Reference:
Donbass-liberty is one of the leaders among the native producers of qualitative wearproof matresses with an orthopedic effect.
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