News

Brand is positioning as an ideal juicy product for people who prefer a healthy & active way of life. Advertising campaign- 2009 is logical continue of the last year image communication that proclaimed to the consumers main idea of TM: value of "Sandora Multiactive" is in the strengthening of juices of life (life forces) & energy due to the plant extracts that are in the composition of the product.

The aim of a new communication is strengthening of Sandora juices perception as the unique juicy product that gives an extra profit. TVC has been made in cooperation with production studio PSB films. TVC creative conception is based on the serie of food-plane exhibiting variety of plant components in the line of juices. This is a history of tasty, fine, very appetite juice that consumer would like to buy at one glance.

Creative Director of B.I.T.A. Advertising Svyatoslav Spector:

- They say that child must be formed in the atmosphere of love. Our TVC was formed in the same way: the idea that was formed with love, carefully chosen director from Europe, friendly work of all participants on the floor- from marketologists to lighting o

The success of such project is directly connected with a high art & professional technical execution. Therefore particular attention had been given to the careful choise of film crew stuff. Cameraman & director of TVC was englishman David Win-Jones, he is well-known due to his advertising works for many product TMs. The stylist was Tony Fiori (Romania). Models for pick-up process was designed by the Kiev studio of special effects Studiopro. Postproduction made by Sinnamon. Pick-up process had taken place in Kiev, during the process the most modern outfit, there are no analogues for such outfit in Ukraine, in particular, there was used digital videocamera with a speed 1000 cadres per second during the pick-up process . Dozens kilograms of fruits were used in the pick-up process. Special conveyer for suply of fruits in cadre was made.

perators & engineer of effects. "Fruit of love" goes on the air. We hope that it will help to strengthen sympathy to brand among the "old" consumers & to attract some consumers of brand.