SEALINE

B.I.T.A. – the author of the Sealine new underwear collection catlogue.

VDALA		SANCHO		DRIVE MAX

Advertising agency B.I.T.A. Advertising. Ukraine, Кyiv.

We have been practising in the sphere of advertising since 1992.

At that time we claimed that advertising exists in Ukraine.

1995, we've become full service agency.

2000, we've got the first European award among Ukrainian advertising agencies. It was the Silver sticks of the Golden Drum festival. Europe has discovered for itself the face of Ukrainian advertising.

We have always been represented in the TOP 10 of the Ukrainian advertising agency, since 2003 ( Ukrainian advertising coalition rating)

We've developed media strategies & advertising communication for more than 50 Ukrainian trademarks.

we can say what is good & what is bad in advertising nowadays.

We feel modern market.

We generate perfect saling ideas.

We unite experience with intuition, balance with creative hazard, wisdom with youth energy.

We are the agency of practical advertising

We experiment with client's advertising budget, we help to sell it by means of the rational decisions.

You can assure yourself:

call us: +38 044 522 83 99, +38 044 529 49 37
write us: bita-info@bita.com.ua
ask us: follow up in the section "contacts"

Naming, naming services in Ukraine, Кyiv

Dozens of names for big Ukrainian TMs & companies were developed by our creative department, in particular:

- we are proud that we've made a naming for such outstanding mark of cham as KRIMART ;

- by forces of our creative department was made naming for such outstanding & honourable TMs in Ukraine as Glechik, Krimka, Doctor Krim, Utrechko, Macho, cognac Arbore e.t.c.

Corporate identity, development of corporate identity in Ukraine, Russia

Corporate identity developed by agency's designers creates a unique image for trademarks of different spheres of service, goods & products.

Among them:

- trade-industrial groups Industrial Union of Donbass & Altcom ;

- drug-store net Zdravica, the corporate identity of this net is well-known for citizenz of such cities as Odessa, Zaporizhya, Donetsk & Luhansk ;

- commercial bank UFS;

- such milk TMs as Dobrinya & Glechik are well-known for Ukrainian people due to the corporate identity developed by our agency; there are TMs in Crimea that are popular,for example Krimka, Dr. Krim & Krimchik, corporate identity for such TMs was also developed by the specialists of our agency.

- corporate identity of HERCULES ice-cream

- there is a development of corporate identity for alcohol brands such as OLYMP, PIK CHISTOTY, VDALA, CHASTNAYA KOLLEKTSIYA,OLYMP V.I.P., RUSSIAN SHOT, ARBORE;

- one of the latest B.I.T.A. Advertising's works was corporate identity for TC DEKOR DONBASS in Donetsk .

Logos,development & design of the logo in Kyiv & Ukraine

The agency has well-enough experience in development of logos.

There are logos & trademark signs Among the recent works for production-studio, company of producing windows; TMs of chips ,sunflower seeds, shrimps e.t.c.

Mediastrategy

B.I.T.A. Advertising designs & carries out the complex advertising campaigns for national TMs. Such mediastrategies are directed on the increase of sales. Their final real result was awarded the prizes of prestigious advertising festivals & competitions.

The many year mediastrategy of TM Vdala is an example of successful promotion. Due to the strategy Vdala has constantly been spined up the awareness among the Ukrainian people since 2002 till 2005 (Awareness – spontaneous awareness & awareness with a prompt). Mediastrategy of TM Vdala has got the silver awards of 5-th & 6-th Kyiv International Festival of Advertising.

The whole success of mediastrategy depends on the quality of separate components. Some separate components of complex advertising campaign for TM OLYMP, Sarmat, Vdala, Hercules vmade by agency some times had got awards of such competitions as "Reklamnij Yorsh"(Ukraine). During the last year our agency has developed mediastrategies for such national TMs as SАNCHО, GОRІLОCHКА, DRIVE MAX, SАNDORА, CОRSА, ZDRAVITSA e.t.c.

We are ready to use our huge experience in development of mediastrategies, marketing communication, naming, design of logo, development of package, development of creative for promotion of your product or service in the market.

* call us: +38 044 522 83 99, +38 044 529 49 37

* write us: bita-info@bita.com.ua

* ask us: follow up in the section "contacts"

Some interesting facts about advertising agencies of the world, design & development of logos, corporate identity, naming, branding, advertising campaigns.

The first advertising agency was organized in Philadelphia. This agency a title N. W. Ayer & Son & began to work on April 1896. The founder was a 21 year old young man whoes name was Francis Wayland Ayer. Francis gave such title for agency in honour of his father.

Francis Ayer was the first person who brought in such meaning as the system of fee for development & promotion of advertising.

In 1973 the headquarter of advertising agency moved house in New York. But this agency was sold out to french advertising agency Publicis Groupe in 2002.

N. W. Ayer & Son is also famous because this agency developed an advertising campaign for Pentagon in 1981. The campaign was directed on rising of image of U.S. Army.

The biggest advertising agency in the world was organized by J. Walter Thompson in the 1877-th. Advertising agency positioned itself in the beginning of the career as the profi printed advertising. This given above advertising agency is also famous because Thompson has brought in such meaning as Chief Accountant.

Moreover this agency was 1-st who has begun to use financial planning of advertising campaign. They were 1-st who has begun to employ women. They had made a 1-st TV advertising programm.

J. Walter Thompson advertising agency is the biggest agency in USA & takes the 4-th among the biggest agencies in the world rating. It has a staff of 8 500 persons.

Design & development of logos, some interesting facts from the history of native & world logos.

Design & development of logos as a trademarks takes it's beginning in the 13 century. Jewelers' sealers & water signs were the 1-st logos used as TMs. TMs, logos & trademark styles serves as means of easy product or company awareness.

A lot of religions use logos. Cross & Star of David are two well-known logos of religion. The meaning of logos has a huge influence nowadays. Every children nowadays can identify McDonald's even by logo.

Corporate identity

The meaning corporate identity, design of corporate identity, development of corporate identity appeared less 100 years ago.

Western corporations has found out a long time ago that the corporate identity is a very effective meaning in the contest for clients, for example the corporate identity of such big companies as Coca- Cola, McDonalds, Sony, Samsung, Nike, Nivea.

The 1-st designer who has made a corporate identity was Peter Berence, architector, who had taken post a post of art director of the company in Germany in the beginning of the 20-th century, began to develop the corporate identity of such company as "AEG". The development of the corporate identity had influence on the formation of new type of production's design.

In the middle of the 20-th century the corporate identity has become a separate line of marketing communications.

Branding

Such meaning as branding appeared in the 19-th century. The creation of such term as branding is connected with a rise of Industrialisation. During the time of branding formation a lot of goods began to produce in the big factories. During the goods dispatch the factory stamped the goods. Such measures served to make awareness of the easier. Factories tried to increase a market of selling the goods because of using branding. The branding, trademark style & logos has helped producers of goods to assure the market & consumers that they can trust in the producers' goods.

In 1900-s годах J.W. Thompson declared about creation of trading house. The activity of such organization was to give advertising services. Such event can be called a creation of branding.

The best example of successful branding & management of the brand is "Coca-Cola" company. In 1892 the company spent about 11 000 $ for mass advertising campaigns, considering that the meanning "branding" appeared later.

Branding & management of the branding is a complex process including the preparation & analysis of marketing information, development of advertising campaigns & monitoring of results.

Naming

Original, attractive & bright name for all times is an aim of naming. The task of naming to give bright, remembarable & attractive name of company, new goods or services. The title is a result of naming, it has to serve for increase of sales, strengthening of image & formation of the brand, moreover naming has to be associated with with all objects of the given category. Xerox & pampers are examples of succcessful naming. Naming combines scrupulous marketing analyses & obstinate work, we receive adequate to all demands title of the brand. Naming has turned into the industry or even the science.

We propose partnership to any European producers of goods or services who are planning or have already appeared in the Ukrainian market.

call us: +38 044 522 83 99, +38 044 529 49 37
write us: bita-info@bita.com.ua
ask us: follow up in the section "contacts"