Strategy

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Korsa

strategiya

17 september 2007

Complex advertising campaign tried to solve the problem how to inform the consumers about the especial thermo- characteristics of the CORSA windows that guarantee the maximal defend from the negative weather conditions. The campaign included positioning & strategy for promotion activities, development of fundamental creative (idea of advertising campaign, slogan, print drafts ), logo, TVC plot, testing effort of the logo & slogan, production & promotion of TVC by the national channels, moreover dressing of buses, trolleybuses & tramways (Kyiv, Dnepropetrovsk), promotion the subway cars (Kyiv), image models & PR-articles in press.

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