Strategy

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Sancho

strategiya

17 may 2007

"Sancho" chips relaunch campaign. Stages of advertising campaign development: research of the sneck markets made together with ARM Technologies, development of positioning, redesign of the pack with a following testing effort, development of the creative & production of advertising tools including TVC & poster for the points of sales. Mediapromotion on the central Ukrainian channels. Result of summer advertising campaign (17.05.- 17.06. 2007): rise of cry for "Sancho" chips has given an edge for ramp-up of the production. As a result sales had rised for more than 2 times according to the marketing clients service.

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