Strategy

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Gorilochka

strategiya

10 february 2008

Our agency has created positioning, creative & media strategy for a promotion of the TM "Gorilochka" (vodka of middle price category). There was made & promoted TVC "Marriage", created & distributed sponsors advertising, outdoor advertising & advertising in the places of sales. As a result of such advertising campaign we have the next marketing indexes: the share of the market among the TMs of vodka has increased from 1,2 % till 3,6%(up to scratch percent was 3); share of market in the price segment of vodka "Gorilochka" has increased from 4 till 10%, spontaneous awareness of the TM has increased for 10 times; the purchase mostly for 4 times; proficiency after the first mention for 15 times.

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see  размер3.58 Mb