Strategy
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DriveMax
strategiya
16 may 2008
Campaign on carrying forward the Drive max beer maintained the positioning "Have a drive!". It has an accent on UTP product in particular the presense of this product in GUARANA- a plant including the energetic features. The campaign contains TVC, audioclip & outdoor advertising. All advertising tools promote Drive max as beer able to charge any person with an energy for an active rest.|
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