Strategy
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Sancho
strategiya
12 may 2008
Our agency has developed a new logo, pack, creative of TVC & billboard for a spring- summer campaign 2008. Advertising materials of the campaign are accented for the a belonging of TM Sancho to the trade category "longchips" (the term was developed by B.I.T.A. in 2007). Campaign had a clear provocative character dictated by the necessity of main marketing aim solvation- to divide the TM Sancho of the other TM opponents.
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version for print
