Strategy

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Sandora

strategiya

17 march 2008

The aim of 2008-th year communication is the strengthening of innovative subbrand Sandora Multiactive in the market. The target audience of subbrand is an active people, another aim of the communication is strengthening brand-leader Sandora perception.Agency\'s specialists have developed strategy of complex advertising campaign that include the serie of 3 TVC, 3 boards & models for press of the same plot."Live for 100%!!" is the Big Idea of the product is communicated through 3 main features of the product: the strengthening of immunity (the story "STS"), increase of life energy (the story "Forcebalance") & extension of physical & mind activity of people of mature age (story "Basketball").

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