Strategy

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Vdala

strategiya

01 july 2006

TM "Vdala" is one of the most steady developing TMs among the market of Ukrainian vodka. It appeared in 2002 & has constantly been showing a rise the market\'s share since that time, it has a high level of loyalty among the consumers. The important role here has a successive communicative politics developed by B.I.T.A. Advertising & fully supported by clients. "Vdala" keeps one & same message, one thing that changes is a shape of admission, the given TM is nearly the example of such strategy in the market of Ukrainian vodka . Easily recognizable characters & humour clear for consumers make possible the getting of different awards of the advertising festivals & rise of sales.

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