Strategy
Back To see all works to this client
Zdraviza
strategiya
15 october 2007
Advertising campaign had been trying to solve such strategic task as the deeping in the conscious of consumers of the notion "big product proposal" in the net of "Zdravitsa" pharmacy chain.The campaign included the development of strategy, creative materials, production & promotion of TVC & audioclips, billboards & serie of models for a regional press. The duration of the campaign is 1 month. The testing effort of the advertising campaign effectiveness, that had held by ARM Technologies on October & December in 2007 ( before & after the campaign ). The awareness & the attendness of the drugstore net in Zaporizghia had increased for 31/7%, in Lughansk for 5/2 %, in Odessa for 11%.
 ðàçìåð
 3.33 Mb |
 |
version for print
